Competition in this sector has led funeral service firms to link with their clients through experiential marketing one of the markets that, in theory, does not have to make an effort to develop marketing strategies, or evolution in the business model, is the funeral home, since it seems that it is enough to set up an establishment, have a transport vehicle, have a list of prices and one or another promotional package and that's it, waiting for customers. However, competition in this sector has led firms to connect with their clients through experiential marketing, that is, offering people services in which that difficult moment of saying goodbye to a person is less complicated, less laborious and in some cases less expensive.
During 2015, 655 thousand 658 people died in mexico, according to the national institute of statistics and geography (inegi), since 2010 the number of this indicator has been on the rise, in such a way that the brands face a greater demand so they have incorporated Professional Person Email List new business models. In the mexican republic, more than 3,000 companies in this industry operate where, in addition to the traditional methods of vigil and rest (burial or cremation), we present five marketing strategies in funeral services. 5 things you can do for free 1. Other services such as virtual funerals are offered grupo gayosso incorporated this modality for people who cannot physically attend to say goodbye to their loved one, they can do it through the internet; it currently has 640 cameras, some of which are located in the viewing rooms.
As part of this service, throughout the wake, people can incorporate a book called in mommeoriam, with photos, phrases or memories of the recently deceased; which allows the immediate family to receive images or phrases of support, they can contribute virtually, according to milenio. 2. Conservation of the dna of the deceased person this option had its origin in the united states and has been taken to other regions of the world, especially in europe, more precisely in barcelona, where after signing an agreement between the companies funeral services of barcelona and applus+, in the iberian city there is this service. In this way, the relatives of the deceased will be able to extract, before burial or cremation, a sample of muscle tissue in order to preserve the genetic information.