Go back to Step 2 above and tweak as needed until your visual hierarchy is clear. If you’re really in a pinch and you have a friend nearby, do this: ask him to sit in front of your page and narrate out loud what he’s thinking as he navigates through it. If he’s unsure what to do once he hits your page, you know you’ve still got some work to do. Review the steps above, and keep tweaking until your page’s visual hierarchy is crystal clear. Visual hierarchy: a powerful, subtle tool Visual hierarchy is one of those design techniques that can make or break your website’s pages. When your page uses its power, it’s easy to read and understand, and it guides visitors effortlessly through your information.
When it’s not used well — or not used at all — your visitors philippines photo editor will be left feeling like your site is disorganized and difficult to navigate.Let me guess … You’re smart. You know your stuff. And you have a sparkle in your eyes when you talk about your favorite subject. But your writing doesn’t sound like you. At all. No matter how hard you try, you struggle to find the right words. You swap one word for another — now your sentence sounds lame. You try yet another word. That’s even worse. You’re not a boring old fogie, so why do dull sentences sneak into your content? You know your writing should be more conversational.

It may seem difficult to write content that’s engaging and seductive. But it really doesn’t need to be so hard. Let’s have a look at the three steps that turn boring (yawn) sentences into sparkling content. Ready? Step 1: Get rid of that oh-so-dull corporate voice Nobody wants to talk with an automated machine. Nobody chats with a corporation. So, why publish written text so spiritless that it puts your readers to sleep? Watch out for the three signs of sickening corporate drivel: An abundance of long sentences The passive voice Over-complicated words Let’s go into a bit more depth on each. Long sentences can wear your reader out.