Four Steps to Finding Your Ideal Writing Voice People talk about authenticity all the time when it comes to online content, but what does that actually mean? It’s about developing the ideal voice that makes you click with your audience. English teacher Joy Tanksley takes us back to school to discover what authenticity really means. 20 Warning Signs That Your Content Sucks Jon Morrow is Copyblogger’s resident “tough love” writer, and he pulls no punches here. If your content sucks, you need someone to let you know now so you can fix it. It’s just like when your ass looks fat in those pants — only a real friend will tell you. The 7 Secrets of Running a Wildly Popular Blog Where else will you find a Meryl Street quote used to explain why blogging is like high school? Except this time no one stuffs you in a locker just as you approach.
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Online Marketing Mistakes that Will Kill Your Business of the “negative” headline and our attraction to avoiding mistakes (or delighting in the mistakes of others). Melinda Brennan’s one and only Copyblogger post hits the big list with these common online marketing mistakes. Why Being Naive Can Make Your Fortune Who knew being naïve was a business asset? Turns out it can be, as Sonia deftly proves with her own personal path. Coming next year: “How Being Feckless Can Make You More Productive.” 8 Bad Habits that Crush Your Creativity and Stifle Your Success This post was the most popular of the year in social media channels.